Assessment mark guidelines
Requirements for the appropriate use and display of the AIGC Australia assessment verification mark.
About the assessment mark
The AIGC Australia assessment verification mark signifies that an organisation's AI governance practices have been independently assessed and found to meet AIGC's published governance criteria at the relevant assessment level. The mark signifies verification of governance maturity at a defined assessment level.
Organisations granted assessment verification receive rights to use the assessment mark in accordance with these guidelines. Proper use of the mark protects its integrity and the value it provides to assessed organisations and their stakeholders.
Mark validity
The assessment mark may only be used during the active assessment validity period. Assessment verification is valid for twelve months from the date of issuance. Use must cease immediately upon expiry, revocation, or suspension of the assessment outcome. Use of the assessment mark outside the active assessment validity period constitutes misuse.
Permitted uses
Where the mark may be displayed
Assessed organisations may display the AIGC Australia assessment verification mark in the following contexts:
- Corporate website, in a dedicated governance section
- Marketing and promotional materials accurately reflecting the assessed governance scope
- Tender responses and procurement documentation
- Annual reports and stakeholder communications
- Email signatures of personnel directly responsible for AI governance
- Trade show displays and conference materials
Permitted statements
Assessed organisations may make the following types of statements:
Acceptable statement examples:
- "[Organisation name] holds AIGC Australia assessment verification for AI governance."
- "Our [system name] has been independently assessed by AIGC Australia."
- "Assessed by AIGC Australia at [Level X] governance maturity."
All statements must accurately reflect the scope of assessment and include reference to the assessment validity period where practical.
Statements must not imply technical validation or performance guarantees.
Prohibited uses
The assessment mark must not be used to:
- Imply assessment of AI systems or practices not included in the assessment scope
- Suggest government endorsement or regulatory approval
- Imply assessment guarantees compliance with any law, regulation, or standard
- Represent that AIGC Australia endorses specific products, services, or commercial offerings
- Make comparative claims against other organisations
- Suggest the organisation is part of, affiliated with, or authorised by AIGC Australia beyond its assessment status
- Imply continuous monitoring or regulatory supervision by AIGC Australia
Unacceptable statement examples
- "Government-assessed AI governance" (implies government authority)
- "AIGC Australia guarantees our AI is compliant" (assessment does not guarantee compliance)
- "Unlike competitors, we are AIGC assessed" (comparative claims prohibited)
- "All our AI systems are assessed" (unless all systems are within assessment scope)
Technical requirements
Visual integrity
The assessment mark must be reproduced accurately without modification, distortion, or alteration. Colour variations are permitted only as specified in the brand guidelines provided with the assessment outcome.
Minimum size
The mark must be displayed at a size that maintains legibility. Minimum display size specifications are provided in the assessment documentation.
Clear space
Adequate clear space must surround the mark to ensure visibility and prevent visual confusion with other elements.
Assessment reference number
Where practical, display of the mark should be accompanied by the unique assessment reference number issued to the organisation. AIGC may verify assessment status through its public assessment register.
Consequences of misuse
Enforcement measures
AIGC Australia takes the integrity of its assessment mark seriously. Misuse may result in the following actions:
- Formal warning: Written notice requiring immediate correction of misuse
- Suspension: Temporary suspension of rights to use the assessment mark pending correction
- Revocation: Withdrawal of assessment verification and all associated rights for serious or repeated violations. Revocation may include public update of assessment status.
- Public notice: Notification to stakeholders of assessment status changes where appropriate
Reporting misuse
If you become aware of potential misuse of the AIGC Australia assessment verification mark by any party, please report this to us. Protecting the integrity of the mark protects the value of assessment verification for all stakeholders. AIGC reserves the right to pursue legal remedies where misuse results in reputational or commercial harm.
Report potential misuseQuestions about mark usage?
Contact us for guidance on appropriate use of the assessment mark.
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